Email Marketing: 5 Hot Words to Avoid

and collectively comprise a list of words that are linked to spam messages. While the list changes all the time since spammers get smart, there are some well-known key words that you should avoid from placing in the subject headline if you want your email to get the attention it deserves. That said, below are our top 5, some of which may or may not apply to you.

Dear Friend: It’s generic and may sound safe enough, but if you have your client’s name on the list serve, use it and personalize their email. An email with a “dear friend” subject headline will get sent straight to the spam folder.Congratulations: Some marketers are tempted to use this in order to tell consumers, “Congrats! You get free shipping and handling or Congrats! You got a discount on your next purchase. But refrain from putting congratulations in the subject headline. You’ll be thankful you did.Affordable: Even if what you are selling is affordable, it’s not a good idea to say so from the get go. Scammers usually use words like these to lure consumers to open up their emails and that’s why the word affordable is on the no-no list.Free: Because scammers like to dupe consumers with “free” products, using this word in your subject line will come with a heavy fee